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Moody Hues and Rich Tones in Memphis Show Home

Product: Mont Rochard – Provence
Project: Eller Construction and Lovelace Studios
Location: Collierville, TN
Room: Living Room, Dining Room, Kitchen, Entryway

Featured in the Vesta Parade of Homes in Collierville, TN, this stunning collaboration between Eller Construction and Lovelace Studios brings together moody color palettes, rich textures, and unexpected design details.

In the website feature about this project, owner and principal designer, Caroline Lovelace, describes the vision for this home:

“Luxury doesn’t have to feel stiff and precious in my opinion. I wanted people who walked into this show home to take away that their homes can be beautiful, elevated, and show off their personality with no restraint.”

From sculptural furnishings to dramatic architectural accents, every room has its own personality. Grounding it all is Mont Rochard – Provence, whose warm, rich tones create beautiful cohesion to the home’s more expressive elements.

The wide planks adding organic texture without competing with the surrounding finishes. In the kitchen and open dining area, the oak complements natural wood cabinetry and layered neutrals. In the living spaces, it softens darker tones and plush upholstery while creating a seamless connection between rooms.

This Collierville home is a thoughtful example of how a wood floor can bring balance and cohesion to interiors that embrace bold color and individuality. 

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Mont Rochard – Provence

Close up of Mont Rochard Provence European white oak flooring

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